This document is the extended policy pursuant to paragraph 4.2 of Provision no. 229 of 8 May 2014. The purpose is to inform the User on the types of Cookies present on our Site and provide a general description, regarding cookies, of the methods implemented to manage the processing of personal data acquired on the Website (hereinafter “Site”). This Cookie Policy was created to provide Users with the necessary information concerning the way in which cookies are used on this Site and the alternatives available for managing them, depending on preferences. In addition to the Cookie Policy, the Palazzo Massaini estate also provides its Site Users with a Privacy Policy, which details the purposes for which their personal data is used and its subsequent protection and storage, and its Site Policy, which describes the methods used to manage the Site in regards to the processing of the personal data of the Users who consult it. This document does not include processing that occurs on other Websites which may be viewed by the User via links found on the Site. This document purposefully incorporates the contents of the Privacy Policy applied by the Italian Data Protection Authority - published on the official Website - for the protection of personal data regarding the processing of the User’s personal data.

Società Agricola Palazzo Massaini – simple partnership respects the privacy of everyone who visits its Site and, as such, conforms to the privacy protection policies contained in the General Data Protection Regulation 2016/679, concerned with the protection of natural persons regarding personal data processing, as well as the cautions and procedures that the Italian Data Protection Authority has specified in its Privacy Policy, which is published on its official Website.

In respect of this, the Palazzo Massaini estate complies with provision no. 229, 8 May 2014, “Identification of simplified arrangements to provide information and obtain consent regarding cookies”. In compliance with this, the Palazzo Massaini estate Site makes use of the possibility to send and then later read cookies, for the purposes described in paragraph “The use of Cookies on the Palazzo Massaini estate Site”. The Palazzo Massaini estate carries out no promotional and/or advertising communication without the express prior consent of the User.

The use of these files, called “cookies”, allows the user to be recognised. As described in the “Cookie Management” section, the User is free to configure their browser to accept all cookies, refuse them, or receive a notification when a cookie is sent to their browser. All services are still guaranteed when the use of cookies is not permitted. The only difference is that the client must enter their email address and password for the Site to recognise them. Modern browsers allow Users to decide whether to accept cookies or not, however refusal could make some content unusable and certain services may not function correctly.


A cookie is a small data packet that a Website stores on the User’s computer. A cookie is a data string, written in machine language (“base language”). Thus, these are small data flows that are saved by the User’s computer when they access a Site or parts of the same.

Cookies, which are more commonly known as “Web Cookies” or “Tracking Cookies”, are small text files that are sent from an Internet server - the computer from which the visited Site is running - to the User’s browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and saved on the hard disk of the User’s personal computer. It is an ID card for the Site that sent it and contains no viruses. If you were to open the relative folder, you would see a list of small data flows, all around 1k in size, except for the index file, which is a little bigger. They are all very small data flows and they should never create any problems with the User’s disk space. As they are merely flows of text, they cannot send viruses and if you look at the name of the cookies, you will see that they always contain a reference to the names of the sites that have been visited previously. The use of the information collected through cookies, such as the connectivity server that the User is registered on, the type of browser used, and the User’s click-through rate on any banners, is limited to customisation and degree of satisfaction with the services available on the Site, also concerning advertising. Cookies are often - wrongly - considered to be real programs, which creates inaccurate beliefs. In actual fact, they are simple blocks of data, which - alone - cannot execute any action on the computer. Specifically, they cannot contain spyware or viruses. Despite this, cookies from some sites are categorised as spyware by many anti-spyware products as they allow the User to be identified.

Why do Websites use cookies?

Web pages have no memory. If you browse from one page to another on a website, you will not be recognised as the same User on each page. Cookies allow the website to recognise the User’s browser and therefore are mainly used to remember their choices, for example, the language and currency they have selected, and to recognise the User when they visit again. During the browsing experience, the following is recorded: information concerning the browser used by the client, the click-through rate in the different areas of interest, the products most purchased, and a series of aspects linked to personalisation and degree of satisfaction with the services offered by the visited Site.

All cookies are not the same.

There are various kinds of cookies and different ways of using them. Cookies are distinguished based on the function they carry out, their duration, and depending on who has added them to a website.


Technical cookies

Technical cookies are used to offer Users an intuitive and advanced Site that automatically adapts to their needs and preferences. They are essential for the optimal functioning of Sites and allow you to view the Website, allow it to function properly, allow you to create a personal account and login, and allow requests to be managed.

Functional cookiesFunctional cookies are used to remember preferences and help the User to use the Website effectively and efficiently, as well as recall the searches and facilities that they are currently viewing and those they viewed in the past. Functional cookies are not essential for the functioning of the Website, however they increase its functionality and improve the overall experience.

These two categories of cookies (technical and functional cookies) are so-called temporary cookies. These are “session cookies” and are sent by the Site to the User’s computer when they are browsing, yet are only saved for the duration of the browsing session. This means that when the User closes their browser, the cookies are automatically deleted and disappear, without staying saved on the computer. They are made up of random numbers generated by the server and work to allow the Site to be browsed safely and efficiently. The use of these cookies facilitates the User’s browsing on the Site, by - for example - remembering the data provided by the User when they compile forms on the Site (so-called user input cookies), recognising the User after they have logged into the Site (so-called authentication cookies), and to personalise the Site’s interface based on the preferences indicated by the User, etc.These cookies do not require the prior and express consent of the User as they are strictly necessary for the provision of the service requested by the Site User.

Other types of cookies include:

Analytical cookies We use analytical cookies to better understand how visitors use the Website, to understand what works and what does not, to optimise and improve the Site, and to ensure that the Site is always interesting and relevant. The data acquired includes web pages visited, exit and entry pages, platform type, date and time information, and data such as the number of clicks on a certain page, mouse movements, scrolling, words searched for, and text entered while using the Site. We also incorporate analytical cookies for online advertising campaigns to find out how Users interact with a Site, for example, in regard to online sales after viewing an ad, including those on third-party Websites. Commercial cookies Commercial cookies are used to show the ads of a Site on other Websites. This is known as “retargeting” and varies depending on the actions of the User on the commercial Website, such as the destinations they search for, the facilities they view, and the prices shown.

Social network cookiesSome cookies can be recorded as soon as you visit the Site and use the features of social networks on this Site. These cookies allow the User to share Site content with other people, as well as their opinion on what they share. This is the case with the “Share” or “Like” options offered by “Facebook”, “Twitter”, “LinkedIn” and “Viadeo”, etc. If you decide to use these options and more generally, if you decide to visit the Site while remaining connected to a social network, these cookies may communicate information about your visit to the Site to the social networks in question. This information may be used for sales or advertising purposes. Web beacons In addition to cookies, sometimes so-called web beacons are used. A web beacon is a small graphic image consisting of a single pixel that is placed on a User’s computer as part of a web page or an email in HTML format. These pixels are used directly or through third party providers, on the relevant Website or on those of third parties. The purposes are varied: to determine whether a User decides to continue after viewing an online ad; to track conversion rates for partner Sites; and to analyse the online behaviour of Users in order to optimise the services the Site offers. This category represents the cookies that are commonly known as permanent cookies. These are cookies placed by the Site onto the User’s computer when they are browsing, yet they are also saved beyond the duration of the browsing session, until they expire or they are deleted by the User. The use of these cookies requires the express and informed consent of the User.By accessing the Homepage of the Site, or other pages of the Site, and viewing the short cookie information banner and viewing the extended policy (Privacy Policy), the Site Policy and the specific Cookie Policy and continuing to browse on our Site, the User is giving their consent to the use of cookies. If the User has configured their web Browser (e.g. Explorer, Firefox, Chrome) to accept cookies, this is also considered as valid consent. Furthermore, if the User registers on the Site and provides their specific consent to receive personalised offers based on their consumption habits, obtained also through the use of cookies, by monitoring their browsing on the Site, the data related to the browsing on the Site may be associated with their personal data, with the subsequent identification and collection of consumption preferences for specific and targeted sales and advertising initiatives.

The use of Cookies on the Palazzo Massaini estate Site.

Cookies do not collect information that can directly identify the User. In fact, the Palazzo Massaini estate cannot obtain any directly identifiable information (e.g. name, surname) from cookies if it has not been provided by the User directly. Cookies allow the Site to identify the personal computer of the User, through the information it contains, every time the User connects to the Site using their personal computer. Furthermore, another Website cannot use a cookie placed by the Palazzo Massaini estate Site to access other information contained on the User’s computer. Once saved on the computer, the cookie can only be read by the Website that created it. The Palazzo Massaini estate does not sell or transfer User data collected through cookies, unless it has previously informed them through messages or notifications on the Site and requested their express consent or for reasons imposed by Law.

The Palazzo Massaini estate uses these types of cookies to:

  • count the unique visitors to a Web page or a service
  • produce aggregate statistics on how our sites and services are functioning
  • collect data on traffic and User interaction on the Website to identify trends and assess our audience
  • improve the performance of the Site, also making User searches faster
  • improve the User browsing experience by suggesting the best promotions and products based on their navigation
  • save information on User preferences and thus customise the Site depending on the specific interests of the User
  • send personalised promotions based on the consumption habits of the User, also by monitoring their browsing on the Site
  • collect the User consumption preferences for specific and targeted sales and advertising initiatives
  • avoid the same advertising messages being displayed several times
  • save the chosen products that have been previously added to the User’s cart
  • speed up searches
  • recognise the computer when the User returns and uses the Website
  • adapt the presentation of the Site to the viewing preferences of the User’s device (screen resolution, system used, etc.)
  • adopt security measures, for example, when the User connects to content or a service again after a certain period of time.

When the User views advertising messages online from the Palazzo Massaini estate, one or more permanent cookies are placed on their device which will recognise the device every time an advertising message is viewed. As the Palazzo Massaini estate manages advertising messages on its own Website and on its advertising partners’ sites, over time it has the possibility to collect information on page type, content and advertising messages that the User or the Users of a certain computer have visited or viewed. The Palazzo Massaini estate is not responsible for cookies from Sites that are linked through its Site or those from social networks.

Cookie Management.

By entering any page of the Palazzo Massaini estate Site, be it the Homepage or any other page that can be accessed directly from outside the Site itself, an evident banner will appear, which clearly indicates:

  1. that the Site also uses profiling cookies to send targeted advertising messages;
  2. that the Site also allows for “third-party” cookies to be sent, i.e. cookies installed by a different Site via the Site you are visiting;
  3. a link to this extended Policy (“click here”), with instructions on the use of the cookies placed by the Site, where you can withdraw consent to their installation directly or by connecting to different sites in the instance of “third-party” cookies;
  4. the indication that by continuing to browse this site (for example, by accessing another area of the Site or selecting an image or link), you are giving your consent to the use of cookies.

The User can change and manage their cookie preferences in their browser settings. The User can decide to configure their browser to accept all cookies, refuse them, or receive a notification when a cookie is sent to their browser. All accepted cookies can later be deleted. Until the User selects to refuse cookies on their browser, the system will send the cookies when they connect to the Website. If the User would like to block or delete cookies received from or any other Site, they can do so by changing their browser settings as described below. All services are still guaranteed when the use of cookies is not permitted. The only difference is that the client must enter their email address and password for the Site to recognise them. Modern browsers allow Users to decide whether to accept cookies or not, however refusal could make some content unusable and certain services may not function correctly. The User can delete the cookies collected from the hard drive of their device at the end of every browsing session. If you want to delete the cookies installed in the cookie folder of your browser, please remember that each browser has different procedures for managing settings. By selecting the links below, the User can get specific instructions on some of the main browsers:

Microsoft Windows Explorer:

Google Chrome:

Mozilla Firefox:

Apple Safari:

If the User does not wish to receive Google Analytics cookies, they can do so by connecting to:

If the User would like more information on Google Analytics cookies, please visit

If the User would like more information on cookies in general, please visit

As an example, the procedure to remove cookies from the Google Chrome browser is given below:

  1. Click on the Chrome menu Chrome menuin the browser’s tool tab
  2. Select “Settings”
  3. Click on “Advanced”
  4. Under “Privacy and security”, click on “Content settings”
  5. The following settings relating to cookies can then be changed in the “Cookies” section:
  • “Keep local data only until you quit your browser”
  • “Block sites from setting any data”
  • “Block third-party cookies and site data”
  • By clicking on “All cookies and site data”, a dialogue box opens with “Cookies and site data”:
    • To delete all cookies, click on “Remove all” found to the top right of the dialogue box.
    • To delete a specific cookie, place the mouse over the site that generated the cookie and click on the X that will appear in the right corner.

Use of other sites.

The Palazzo Massaini estate collaborates with carefully selected and monitored third parties which may use cookies to improve the scope of advertising messages, both on the Site and on other Websites used by the Palazzo Massaini estate to convey their advertising messages. The Palazzo Massaini estate also uses third-party cookies (promotional or targeting Cookies) to improve the general User experience of its Site. The cookies in question are managed by these companies. The User can always disable cookies on their browser by following the instructions provided above. The cookies used by the Palazzo Massaini estate are described below. The User, depending on their preferences, can keep them or refuse their use, using the methods specified above.

Cookie name Description
ProvenienzaTechnical - Helps to optimise browsing and User offers
CookiesOkTechnical - Cookie to accept the site Cookie rules
bv_aff_camp_segmTechnical - Cookies to analyse User browsing habits and orders
bv_aff_idprovenTechnical - Cookies to analyse User browsing habits and orders
bv_customerTechnical - Cookies to analyse User browsing habits and orders
contactTechnical - Cookies for the user to access their reserved area
first_loginTechnical - This cookie helps to view the various entry layers
layer_controlloTechnical - This cookie helps to view the various entry layers
layer_oscuraTechnical - This cookie helps to view the various entry layers
visto_layer_LOGTechnical - This cookie helps to view the various entry layers
__utmzGoogleAnalytics - This cookie tracks the origin of traffic and browsing
__utmaGoogleAnalytics - This cookie uniquely identifies visitors
_gaGoogleAnalytics - This cookie uniquely identifies visitors
sessionSession Cookie - Web session cookie